About Fenty Beauty — Rihanna's Game-Changing Makeup Brand
Fenty Beauty is the cosmetics brand founded by global superstar Rihanna in 2017, launched under the LVMH-backed beauty incubator Kendo Brands. From day one, Fenty Beauty made inclusivity its founding principle, debuting with the Pro Filt'r Soft Matte Longwear Foundation in an unprecedented 50 shades. That single launch rewrote the rules of the beauty industry, proving that a foundation line could — and should — cater to every skin tone.
What sets Fenty Beauty apart is its refusal to compromise on either performance or representation. Formulas are built for long wear, real-life humidity, and every skin type, while the shade ranges span the full spectrum of undertones. The brand's cruelty-free commitment, vegan-friendly options, and bold, unapologetic approach to beauty have made it a permanent fixture in makeup bags worldwide. From the viral Gloss Bomb to the cult-favorite Killawatt highlighters, Fenty Beauty products consistently sell out within hours of launching.
Today Fenty Beauty offers a complete color cosmetics ecosystem: complexion, concealer, contour, blush, bronzer, highlighter, lip, and eye products — all designed to layer seamlessly and flatter every skin tone. You can explore the full collection directly on the official website at fentybeauty.com, or shop our hand-picked favorites below.
Fenty Beauty inclusive makeup collection
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Featured Fenty Beauty Products
Our top picks from Fenty Beauty's lineup of inclusive makeup essentials for 2026.
Pro Filt'r Soft Matte Longwear Foundation
The product that started it all. The Pro Filt'r Soft Matte Longwear Foundation delivers a soft-matte, airbrushed finish that lasts up to 12 hours without touch-ups. Its climate-adaptive technology resists sweat and humidity, making it ideal for everyday wear. Available in an industry-leading 50 inclusive shades, there is a true-to-skin match for virtually every complexion and undertone. The buildable, medium-to-full coverage blends effortlessly and photographs beautifully.
- 50 inclusive shades across all undertones
- Soft-matte, longwear finish for up to 12 hours
- Climate-adaptive, sweat- and humidity-resistant
- Buildable medium-to-full coverage
Gloss Bomb Universal Lip Luminizer
The Gloss Bomb Universal Lip Luminizer is the best-selling lip gloss that broke records on launch day. Its iconic rose-nude shade features a universally flattering, high-shine finish that looks stunning on every skin tone. The non-sticky formula is enriched with shea butter for a smooth, cushiony, moisturizing feel, while the oversized doe-foot applicator delivers a full, even coat in a single swipe. It layers beautifully over lipstick or wears beautifully on its own.
- Universally flattering rose-nude shade
- High-shine, non-sticky, cushiony formula
- Enriched with moisturizing shea butter
- Oversized doe-foot applicator for one-swipe coverage
Killawatt Freestyle Highlighter
The Killawatt Freestyle Highlighter is Fenty Beauty's cult-favorite glow booster, available in a spectrum of shades from subtle champagne to the legendary gold "Trophy Wife." The weightless, cream-to-powder formula delivers an intense, long-wear shimmer that can be built from a soft everyday sheen to a full-beam strobe. Use it on the cheekbones, brow bone, and cupid's bow for a lit-from-within radiance that flatters every skin tone.
- Weightless cream-to-powder formula
- Buildable from soft sheen to full-beam glow
- Long-wear, high-impact shimmer
- Shades for every skin tone, including Trophy Wife gold
Match Stix Matte Contour Skinstick
The Match Stix Matte Contour Skinstick is a magnetic, portable cream contour stick designed for on-the-go sculpting. Its creamy, blendable formula glides on smoothly and buffs out to a natural, seamless shadow — no harsh lines. The long-wear, sweat-resistant finish holds up all day, while the magnetic cap lets you snap multiple stix together into a travel-friendly kit. Pair it with the coordinating conceal-and-contour shades for a chiseled, natural-looking definition.
- Creamy, blendable matte contour formula
- Long-wear, sweat-resistant finish
- Magnetic cap snaps multiple stix together
- Wide shade range for contour, conceal, and highlight
Eaze Drop Blurring Skin Tint
The Eaze Drop Blurring Skin Tint is Fenty Beauty's answer for no-makeup makeup days. This lightweight, buildable skin tint delivers sheer-to-light coverage with a natural, blurred finish that evens out tone without feeling heavy. The Quickblur complex visibly minimizes pores and imperfections while hydrating skin with a breathable, sweat-resistant formula. Available in 25 flexible shades, it is the perfect everyday base for a fresh, second-skin glow.
- Lightweight, buildable sheer-to-light coverage
- Quickblur complex visibly minimizes pores
- Hydrating, breathable, sweat-resistant formula
- 25 flexible, natural-looking shades
Why Choose Fenty Beauty?
Three reasons why Fenty Beauty stands out in the cosmetics market.
Inclusive Shade Range
Fenty Beauty rewrote the beauty standard by launching with 50 foundation shades and never looking back. Every product is formulated with a spectrum of undertones so that every skin tone — from the fairest to the deepest — can find a true match. This commitment to representation is not a marketing angle; it is the brand's DNA.
Cruelty-Free & Vegan-Friendly
Fenty Beauty is 100% cruelty-free and proudly certified by PETA. The brand never tests on animals, and many of its best-selling formulas — including the Pro Filt'r foundation and Gloss Bomb — are vegan. You can build a full, high-performance routine without compromising on your values.
Longwear, Lightweight Formulas
Every Fenty Beauty formula is engineered for real life: sweat-resistant, humidity-proof, and designed to last from morning to midnight. Despite their staying power, the textures stay lightweight and breathable, so your skin feels like skin — never cakey, never heavy, and always camera-ready.
Key Features Comparison
Compare Fenty Beauty's most popular makeup products side by side.
| Product | Type | Finish | Shades | Vegan | Price | Link |
|---|---|---|---|---|---|---|
| Pro Filt'r Foundation | Liquid Foundation | Soft Matte | 50 | Yes | $40.00 | View |
| Gloss Bomb Lip Luminizer | Lip Gloss | High Shine | 1 (Universal) | Yes | $21.00 | View |
| Killawatt Highlighter | Highlighter | Shimmer | 8+ | Varies | $36.00 | View |
| Match Stix Contour Skinstick | Cream Contour | Matte | 20 | Varies | $28.00 | View |
| Eaze Drop Skin Tint | Skin Tint | Natural Blur | 25 | Yes | $32.00 | View |
Prices are approximate and subject to change. Last updated: July 2026.
Frequently Asked Questions
Everything you need to know about Fenty Beauty.
Is Fenty Beauty cruelty-free?
How many shades does the Pro Filt'r foundation come in?
Is Fenty Beauty suitable for sensitive or acne-prone skin?
Where can I buy Fenty Beauty products?
What is Fenty Beauty's return policy?
Ready to Find Your Perfect Shade with Fenty Beauty?
Discover the latest Fenty Beauty products and experience makeup made for every skin tone. Inclusive shades, cruelty-free formulas, and longwear wear you can count on.
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